Albert Einstein said “Creativity is contagious, pass it on!”. We decided to do so. How? We chose 10 bloggers, 10 young Italian women who have made creativity their reason for life, and we have asked them to spread their creativity, to be contagious. The theme? No limits, no restrictions, just a common theme: Kushi Mobile, a small table lamp with rechargeable battery. A round, seemingly soft and smooth lamp, characterized by a thin wand. A versatile lamp that allowed the bloggers to set free their creativity. The result? A series of unpublished photographs, windows on the soul of those who took them. Unique situations and contexts that reflect tastes, personalities, and lives of each blogger.