MrSmith is an Industrial Design Studio founded in 2005 with two offices in Italy. The consultancy offered by the Studio focuses on the “Design As An Input®” approach, ie the ability to integrate the skills of Design in the company before and regardless of the final phase of designing a product. This allows MrSmith Studio to realize, together with its customers, projects in which the creative component is effectively integrated with technological, process and functional innovations. The different experiences acquired over the years have led to the creation of a team of highly qualified professionals who, under the direction of Marco Mascetti, collaborate in the development of a holistic approach to the project. MrSmith Studio promotes the idea that “Design Thinking” can best express itself only when managed by Designers.